As Emily got older, she found it increasingly difficult to find jewelry that fit her style and standards. She began to feel disillusioned with fast fashion brands that lacked durability and longevity. With her desire for quality, timeless, and affordable jewelry, Emily yearned for pieces that had sentimental value or personal meaning, such as those passed down from family members or that commemorated special occasions.
Fortunately, Emily's love and encouragement pushed her to take on jewelry design as her main job at the age of 40. Emily was determined to create a line of jewelry that was both sophisticated and affordable, with an emphasis on quality craftsmanship and attention to detail. Her brand, GINGIBERI, celebrates women's strength, resilience, and timeless beauty. Emily believes that style knows no age, and her jewelry reflects this philosophy.